News and articles
What we have been working on, and things worth knowing.
The base oil matters more than the heart you came in for
Almost everybody arrives having decided on rose or oud. Almost nobody has thought about the three or four millilitres of oil that the rose will be sitting in.
Why we write eleven thousand cards instead of trusting anybody's memory
The drawer started because of one embarrassment in about 1996, and it is now the most valuable thing in the shop.
How much attar to actually put on
Oil is not perfume and it is not applied the way perfume is. Most people use four times what they should, then wonder why it is gone by lunchtime.